Last Monday Tim Cook presented along with his equipment your service Apple TV +, an original multimedia content service claiming to be Apple's 'Netflix'. In the keynote we were able to see great actors who have participated in the creation of the reality shows, series and films that will be available on the service as a series.
Analysts assure that Apple TV + can be a huge success, however they have emphasized that this can cost Apple a lot of money. That is, those from Cupertino have to be clear that they will not see income from this service for a long time, until they have enough audience to finance themselves, something that will take a lot of time and a lot of money.
Stratospheric revenue for an imminent launch: Apple TV +
The latest analysis by Business Insider augurs an economic and temporary effort by Apple to make a new service succeed that will appear soon: Apple TV +. Starting a project based on multimedia, entertainment and original content from scratch is complex, especially considering the large investments required to carry it out. However, we know that the apple company has a blank check as long as they see clearly the viability of a project.
Apple necesita tener el apetito de gastar enormes sumas de dinero durante años, sin generar muchos ingresos a cambio, para hacer mella en el mundo del espectáculo.
Clearly investments to Apple TV + they're going to have to be unbelievably big to deliver original and updated content to subscribers. An average user would not create an account on a service if the content offered is limited. That is why over time, the number of subscribed users will increase as the content offer will increase. But that implies big investments money on the part of Apple that has to create and produce original content from scratch.
We can only wait and see how an increasingly competitive landscape evolves where the complicated thing is see what users want, adapt to your needs so that the number of subscribers in an on-demand content service such as Netflix or, in this case, Apple TV + increases.
El servicio puede estar en números rojos durante años antes de que llegue a una masa crítica de usuarios para que sea sostenible por sus propios méritos.
Es necesario un gasto tan despilfarrador porque, en primer lugar, sin el contenido, los usuarios simplemente no pagan para registrarse. No se suscribiría a un servicio de transmisión de pago con solo tres programas y una docena de películas; es necesario que haya un nivel de contenido clave antes de que toda la empresa se vuelva viable. Eso significa quemar mucho dinero en efectivo.