In the last two years, we have seen how many of the applications that usually had a certain price, become completely free but to be able to use them, we have to make use of one of the different subscriptions that they make available to us, something that many users have not seen with very good eyes.
But in addition, many are the developers who have taken advantage of this new method to try to trick users into subscribing without them noticing using subscribe buttons with text Home o Continue without informing at any time that he was starting a paid subscription in the application.
From now on, the applications must clearly show the prices of monthly subscriptions in addition to showing in highlighted text the money that users can save depending on the subscription period they select. In addition, the free trials must identify how long they will last as well as the price that the application will have after the trial period ends.
Apple has added different examples of screenshots of how the information should be displayed from now on. Although not required, Apple urges developers to allow users to manage subscriptions directly from applications instead of forcing them to go to the configuration options of the App Store.
Subscriptions generate a larger stream of revenue for Apple just like for developers that one-time purchases. However, there has been growing resistance to the percentage that Apple keeps from each subscription, 30%, a percentage that from the first year is reduced to 15%.
Despite this reduction in the fee charged by Apple, some companies such as Spotify or Netflix have chosen to completely eliminate in-app purchases within its applications, forcing the user to visit its website in order to contract the service.
