Like many other large companies, Apple often acquires other companies to improve its own services and products. According ArsTechnica, the next acquisition of the Cupertino company could be Imagination Technologies, with whom Tim Cook and company have been negotiating for some time. Imagination Technologies is the designer of the PowerVR GPUs included in the A9 and A9X processors that are included in any iPhone, modern iPod Touch or iPad. Apple uses the designs of this company from the A4 processor that they included in the iPhone 4 and iPad 2.
Rumors have circulated that Apple was planning to create your own GPUs for mobile devices and the interest in acquiring Imagination Technologies of which ArsTechnica speaks would confirm these rumors. Although Apple's A-series chips already use custom or modified PowerVR GPUs, they mostly use a standard design. If Apple decided to acquire the company it is considering buying at the moment, the company that Tim Cook runs would design 100% of the GPU that its iOS devices would use.
Despite earlier reports, Apple says it doesn't plan to make an offer to buy Imagination Tech. But it did hold some talks with the company.
- CNBC Now (@CNBCnow) March 22, 2016
Despite the recent information, Apple says it does not plan to make an offer to buy Imagination Tech. But it did have discussions with the company.
The purchase of Imagination Technologies would allow Apple to create its own GPUs, but ...
If the purchase is made, the acquisition of Imagination Technologíes would be one of the most important that Apple has made in its history. He currently has a $ 850 million value, a value that has increased by 20% since Ars Technica has published an interest from the apple company to buy the company that designs the GPUs for their mobile devices that Apple itself has been quick to deny. But no company likes their plans to be known before carrying them out and Apple is not going to be less in this sense, we just have to remember when they bought Beats Electronics and the anger of the leaders of the Cupertino company to see that Dr. Dre posted a video celebrating the deal.
By buying Imagination Technologies, Apple would control another important component of the iPhone, iPod Touch and iPad and gain more independence from other companies. On the other hand, the A-series processors are the ones that offer the best performance year after year and that is partly thanks to the control that the Cupertino company has in both its software and its hardware. If they also designed their own GPUs, the performance of iOS devices would be even better. We'll see what finally happens, but the theory is too pretty. Will it be possible to put it into practice?