According to the latest reports received, the Cupertino company is working to improve the way it conducts its advertising campaigns. In this way, you will prioritize digital advertising and targeted to specific regions, with the intention of improving the sales of your products in periods of low traffic, such as after the Christmas campaign or in summer. A logical step in a company that has always been quite involved in new marketing techniques, despite not being the technology company that invests the most in advertising, if it is one of the ones that best squeezes every penny that is spent on it.
- Adweek you have had access to this information thanks to the advertising agency TBWA Media Arts Lab, warning that Apple is initiating a new method of advertising strategy, focused on the regions where the activity will take place. In this way, they achieve that the user receiving the advertisement feels more identified with what he sees and hears.
TBWA Media Arts Labs is reorganizing and introducing a new operating model that aims to stabilize the way people consume multimedia and any type of content
As a result, publications will be reduced to specific areas, also investing in a digital and social environment, offering a more diverse content and with different strategies.
In this way, the company will continue to play a relevant role in terms of Apple's advertising campaigns, it simply aims to change the way we receive them, adapting to the customs and way of being of the majority of users of a specific geographic location, something like a more personalized advertising. The first example has been a campaign on the iPhone 7 Plus aimed at the public in Brazil and that seems to have been quite popular.