Apple wants to innovate and continue to improve the quality of life of users

A few days ago Apple made the first chapter of its reality show available to all users: Planet of the Apps. An exclusive program for Apple Music users where the ideas of the developers are captured in applications with the help of the best engineers in the Big Apple. But we cannot miss the already released Carpool Karaoke, another Apple Music series, where music takes on great importance along with the different guests ranging from Tim Cook himself to well-known artists such as Adele. The tonic of the big apple is to continue offering devices and content to users. Apple's goal is to show that it is not only a leading company, but that it also has a very important social component.

Improving the quality of life as a fundamental objective of Apple

Apple has achieved a large following around the world capable of hold endless queues to get the most demanded devices. But this would not be the case if behind a good promotion, there is a good product with a good sales and user-focused strategy. Many times we have repeated that those of Cupertino place special emphasis on the persons, and an example of this is the close treatment that is received in the different physical Apple Stores throughout the world.

Apple Campus 2

We can also reflect the Apple Campus 2 as an important example. They are not just simple Apple offices, it is a mini-city where every detail has been meticulously analyzed and created so that employees can increase their productivity while maintaining their lifestyle. And it's something that is not unique to Apple, Rather, focusing products on people's health, everyday problems, or even improvable aspects of people's lives can be an incentive for more people trust tech companies.

For this reason, the involvement of those from Cupertino in the presentation of their devices, their special relationship with developers, complete respect for the environment or treatment of people. are one of the fundamental pillars to carry out a good innovation for the quality of life of users.