Undoubtedly one of the obsessions of the Cupertino leaders is digital security and the privacy of its users' information. Whether at the hardware or software level, it is a motto that the company has burned.
But all Apple's efforts to preserve the privacy of its customers are useless if they do not also act accordingly. It is useless to fight against Covid-19 if in the end people do not put on the mask. Apple has released a fun video to educate people on the use of their private information.
Apple has shared a humorous new announcement about the sharing of private information as a way to highlight that you must take care how you share your most private data and intimate.
The company launched a campaign titled «Privacy. This is iPhone«. It features several videos that highlight the importance of digital privacy, and showcases the different ways the iPhone can help protect you.
This latest ad, a little over a minute long, features several people telling other people around them personal and sensitive details about their livessuch as your credit card numbers, internet search history, and your training heart rate.
«Some things should not be shared. That's why iPhone is designed to help you control your information and protect your privacy.«, Explains Apple in the description of the video.
Although the shared details are a lot of fun, each one highlights a particular privacy feature in iOS. The woman sharing her credit card numbersFor example, it highlights Apple Pay's ability to mask real credentials with a temporary number.
Apple has long had a focus on protecting user privacy and data, and is introducing new privacy features in its next update to iOS 14 software.
Undoubtedly Apple intends to educate users of its devices of how important it is to maintain certain basic safety habits when sharing your private data.