Apple was not the first manufacturer to launch a smartwatch, but when it did, it succeeded and has dominated the smartwatch market ever since, helping in part as some manufacturers threw in the towel by not seeing no serious interest from Google in this market.
Apple has never officially announced the number of Apple Watch it has put into circulation since the Series 0 hit the market in March 2015. Fortunately, we have the guys at Strategy Analytics to give us an idea of how these types of devices are working. they are becoming more and more popular.
According to the latest figures from Strategy Analytics, Apple shipped 7.6 million Apple Watch during the first quarter of 2020, an increase from 6.2 million in the first quarter of 2019. This increase in the number of shipments has allowed Apple increase your market share, going from 54.5% last year to 55.5% this year.
In second position we find Samsung, who despite having increased the number of units shipped, from 1.7 million in 2019 to 1.9 million in 2020, has seen its market share reduced by one point, going from 14.9% in 2019 to 13.9 in the current year.
In third position, is the manufacturer of smart watches for athletes Garmin, a manufacturer that has shipped 1.1 million units and has taken an 8% market share.
In the same report, Strategy Analytics states that during the second quarter of 2020, smartwatch sales will slow down due to coronavirus, sales that have already been affected by the pandemic in both the United States and Europe. However, despite the coronavirus, an increase in the number of shipments of 20% is expected compared to the 2019 figures.
