It seems that the Apple Watch is off to a good start since it went on sale in April and not just because of the device itself. The Cupertino people also hope to make big profits from the sale of the belts, and it seems they will. Almost 20% of the smartwatch buyers from the bitten apple have also bought a second strap.
Apple has yet to reveal how many watches it has sold, but according to Slice Intelligence, it has already 2.79 million units would have been sold until mid-June. Everything seems to indicate that the watch is just the tip of the iceberg of another great deal for Apple.
slice intelligence esteem that 17% of Apple Watch buyers are buying a second strapWith the most chosen, by far, the Sport strap. The profit margin is huge: the Sport strap sells for $ 49 - € and its manufacturing cost is $ 2.05, leading to Apple's coffers $ 47 - € for each Sport strap sold.
According to IHS analyst Kevin Keller, neither packaging nor shipping is included in the price and the price of materials could be a little more expensive at that time. Still, adding a total price of $ 9, Apple would have a profit of $ 40. That gives a result of about 80% profit. There is nothing.
According to Keller, the price of the Apple Watch is somewhat reasonable (I would say a bit more expensive than it should), but its accessories, such as straps and charging stations, are the ones that really bring great benefits. A sample of this is that the second most chosen strap is the Milanesa. It is a metal strap with a price of $ 149 - € and is being purchased by users who have bought a Watch Sport. If the basic 38mm model has a price of € 399 and we add the € 149 for the Milanese strap, we have a total price (the Sport is not sold with the Milanese strap) € 548. In this case, the strap is about 27% of the total price of the Apple Watch.
In addition to all of the above, according to Reuters, people are taking advantage of the fact that you can put many straps to have “several watches in one”, something that makes sense. I have come to see reviews where they taught us all the color combinations that can be had with the Sport straps of the Apple Watch. In this review, the Sport straps were combined to have, for example, half green and half red, a combination they called Water Melon. If a user wants to have their watch with two colors and also wants to have one that wears more, they could spend an extra € 198 on straps.
Luckily, third-party belts of all kinds will soon start to appear. Although it is true that at the moment these straps do not look as good as the official ones, it is also a matter of time before straps appear that are just as good and with a much lower price.
