We live in a digital age where almost everyone wears a device on their body: headphones, smart watches, activity bracelets ... The trend in recent years is quantify and account our activity to obtain more information about our day to day. In addition, companies like Apple are giving great importance to these wearable, that will have greater relevance in the coming years. The IDC (International Data Corporation) predicts some Promising next 4 years for Apple wereables, especially the AirPods and the Apple Watch whose growth will be overwhelming.
The next 4 years for Apple wereables: a success
The AirPods and AirPods Pro they are devices that provide exceptional musical quality. However, they have an extra added that is the Siri integration, therefore they have an advantage over other wereables of the style. According to the report published by IDC, Apple's AirPods could grow a 40% in the next four years. It is expected that by the end of 2023 there will be more than 273 million AirPods sold. From the Corporation they assure that this is an emerging market and that each time the spectrum of smart headphones becomes increasingly broad in terms of functionalities and, above all, prices.
The other wereable par excellence is the Apple Watch, repeatedly voted the best smartwatch on the market. Focused on the health of the user, the Big Apple watch does not stop growing in sales update after update. However, we did not get to know the real data because Apple does not publish the disaggregated results of the sales around the wereables sold. Its growth will be slightly less than that of the AirPods growing a 16,4% in the next 4 years, arriving at 109,2 million units sold by the end of 2023. A note about smart watches is that according to IDC the price of these devices is falling and, although we do not see it, Apple could be exerting pressure to lower the price of one of its flagship devices.