Virtual reality is a technology in which many companies such as Facebook, Microsoft and Google are putting hope, so it is not surprising that from the Cupertino offices they are seriously considering entering fully into this type of technology now that the economic situation of the company is going from strength to strength. Apple is a large company in the technology industry and nothing that it presents goes unnoticed, however, also It is one of the few that has not yet announced any type of research or work related to virtual reality. Meanwhile, Facebook bought for example the company Oculus, mother of the Oculus Rift, for no less than two billion dollars.
Recently Microsoft also took out its HoloLens, another type of virtual reality or augmented reality technology with endless possibilities. In fact, we could say that virtual reality is the future, although perhaps too forced, due to the little practical application that we can find today, for that reason, Apple, which is a company that does not like to be left behind in any type of application, is seriously considering allocating a good part of its funding to virtual reality to work on this technology.
However, we might think that Apple still has many fronts open, and it is. The expansion of Apple Pay, the arrival of the iPad Pro and the Apple Watch as well as the music streaming service Apple Music, makes us predict that Apple is embracing a lot but pressing little. However, according to analysts, these moves by Apple they will dedicate themselves entirely to the acquisition of companies that already know the sector, not to initiate investigations from their departments, in order to quickly catch up with those who have been developing this technology for years and count on the experience of their employees. The website guys Barrons They have been the ones who have become aware of these movements by Apple.