This year Apple will be one of the sponsors of the Super Bowl, But Apple Lossless Audio CODEC (ALAC), it will do more than just put in cash. And is that the company that leads Tim Cook also will provide the committee free apple products And yet Apple does not want its logo or name to appear on anything related to marketing at the event, something that should not surprise us too much if we watch TV and look at it. product management that those of Cupertino do, almost always covering part of the block.
Other companies that will sponsor one of the biggest (if not the biggest) events in the United States in some way are Yahoo !, Seagate Technology, Intel, Uber, Intuit, and Hewlett Packard. A (formerly known as Google) will also do its bit to finance buses to bring approximately 5.000 workers from San Francisco to Silicon Valley to the event, which will reduce traffic through the Bay Arena area.
Keith Bruce, chief executive of the Super Bowl committee, explains that:
Tech companies have seen this as an opportunity to host a very important venue in the Bay Arena initiative. The Super Bowl is a huge part of American culture and is the most watched sporting event in the United States. Its sheer size has definitely been attractive to tech firms and the fact that it touches so many different types of people.
From Bruce's words we can understand that, although they do not appear in visible advertising of the event, technology firms such as Apple, Alphabet or Yahoo! they will benefit from the Super Bowl, something we all expected. What remains to be seen is what announcements they will put on the game break. Apple has already said that it (supposedly) won't come out. Will we see the announcement of a competing technology brand?