Photograph from iDownloadblog
Copying to Snapchat has become almost a habit in this technology. As you know, Instagram added its own feature called Stories, with this, it dealt a near fatal blow to Snapchat. However, it seems that not everything is going to stay here, Apple has also proposed to hit Snapchat while it is still convalescing from the previous blow, and is that Apple is planning to launch its own video-sharing service for next year. Another attempt by Apple to establish a social network, the second attempt since Cupertino, since they launched quite a few years ago Ping, a musical social network that was a real failure.
It has been the team e Bloomberg who has announced this new intention of the apple company, so it would enter to compete directly against Snapchat and Instagram. The goal is obvious, young users. According to statistics, young iOS users spend 50 minutes a day on Facebook and around 30 minutes a day on Snapchat, in short, Apple intends that at least those 30 minutes pass to their company.
The intention of the developers is to offer simple video editing, with tools that please users of that generation that has grown up with Snapchat and Instagram. Apple plans to launch its project as a separate application, which can be downloaded from the App Store, although to make things easier, it will include the same options directly to the Apple camera, so you can share these videos anywhere. - Bloomberg.
The intention, as we have said, is to create really short videos that end up convincing young audiences, and above all that they are easy to edit. Few stickers and many possibilities. Meanwhile, they have made no mention of Snapchat-style skins.
This application that Apple is developing will allow users to record videos, apply filters and even draw on the content (much like Snapchat), as well as send it through existing social networks such as Twitter, with the intention of making people familiar. with the system. The software is being designed to be used with one hand, and the intention is that the videos will be recorded, edited and uploaded in about a minute. - Bloomberg.
Apple is taking it more seriously than we think
We might think that they would go to the interns or create an application that is easy and quick to integrate, but nothing is further from reality, in the Cupertino company they have come to those responsible for Final Cut Pro. In addition, he has hired an executive from a production company to head this project. It is clear that Apple plans to diversify its assets well, not focusing solely on hardware.
According to the company's accounts, the application will be launched in 2017Once again the source is Mark Gurman, the blogger who has leaked the most Apple content over the years. However, Apple announced that it was already working on functions related to social networks for iOS since last year, although they did not announce the launch year
We are not very clear about where Apple wants to go with this, but the reality is that Snapchat executives must be biting their nails with the outrage at the software level that he has suffered from two of the most powerful companies that exist, Apple and Facebook (owner of Instagram), who have integrated his idea without even asking for the slightest permission, and that without a doubt it will affect Snapchat on a good basis as far as users are concerned.
The first step for all this was taken by Apple with the new messaging application of iOS 10, we remember that they have included a new sticker store for the Messages application, in this way they also plan to compete in the market directly with other instant messaging applications, although they will have it complicated as long as iMessage is not launched on Android devices.