Apple would be "intensifying its efforts" to develop its own search technology Because the US antitrust authorities put their objective in the agreement between Apple and Google that maintains the latter's search engine as the default search engine on Apple devices. The source is none other than the Financial Times itself.
In iOS 14, Apple displays its own search results and links to web pages directly from Spotlight when the user enters any text from their home screen. According to the Financial Times, this is just one more piece of evidence that Apple is working on its own search technology to compete with Google's search engine.
The Financial Times report highlights the hiring two years ago by Apple of John Giannandrea, ex-Google and former director of the search engine, to improve capabilities in artificial intelligence as well as Siri. In addition, it mentions the increasingly frequent Apple job openings in search of engineers as additional evidence to his ambitions regarding a future seeker.
The Financial Times also mentions the increased activity of the Applebot, Apple's web crawler, which has led to speculation as to how Apple might be planning to launch a full search engine despite the Applebot being used to improve Siri and Spotlight search results.
Above all, the report adds little information that we did not know and is more a speculation that arises from the Antitrust lawsuit filed by the Justice Department against Google last week. This lawsuit claimed that the company used anti-competitive and exclusionary practices in search and advertising markets to maintain an illegal monopoly.
Apple receives a whopping $ 8 to $ 12 trillion (remember that in America the billions are billions) by year solely by setting Google as your default search engine on your devices and services.
If this possible new search engine serves to extend the operation of other services such as Siri, welcome. Definitely this is one of the Apple services that would suit you best since other competitors like Alexa have passed him by the right and removing the stickers in most respects.