The arrival of Apple to the world of powercase has created a lot of controversy, however, neither more nor less than every time Apple launches a product. As the world's leading company in the world of consumer electronics, each of its new releases is looked at with a magnifying glass. The so-called Smart Battery Case has been the subject of praise and ridicule, especially teasing if we take into account its "curious" hunchbacked design. The battery offers significantly better autonomy for iPhone 6 and iPhone 6s devices and integrates seamlessly with iOS to display battery levels. The last to join the criticism have been LG and Asus, they are not the first nor will they be the only companies that intend to carry out advertising campaigns taking advantage of a launch or what they consider an error on the part of Apple.
Tim Cook hinted a few days ago that this case is not intended to be a complement to the iPhone, but an accessory to increase the autonomy of our device in exceptional situations, which has been received differently by users. However, the reality is that the launch of the case is a kind of confirmation that in many cases the battery life is really insufficient. These are the two ad campaigns from Asus and LG that are creating so much controversy, both on Twitter:
You don't need that extra pack when you have the maximum power in one. #ZenFone # Max pic.twitter.com/McjMJbzij5
—ASUS (@ASUS) December 9, 2015
A moment of silence for those experiencing a bumpy ride. Life's Good. #TheHump #LGV10 pic.twitter.com/OX9i4Bo4UE
- LG Jordan (@LGJordan) December 9, 2015
Undoubtedly both come to refer to the "hump" presented by the new Apple external battery, as well as the supposed better battery life that these devices in question have, the ASUS Zenfone Max and the LG V10. It was to be expected that many companies that need residual attention would jump into this type of immoral advertising, it is a good time to attract attention by using the referral device as a recruiting method.
As the world's leading company in the world of consumer electronics, each of its new releases is looked at with a magnifying glass.
Today if you woke up with more INVOLUNTARY HUMOR than ever, Miguel.
It is one thing for the iPhone to sell like hot cakes, but from that to Apple being the world leader, as they say, if you spent about 1000 towns.
Regarding the subject:
The mockery between brands is something as old as it is humorous. Apple, many yesterdays ago, mocked Intel and AMD, ironically, are now its best suppliers. But for your doubts let me check my Macbook PRO and ... Yes, it has an Intel CPU as well as an Intel iris 6100.
I insist, this should be taken with humor.
Good evening «Anti Jobs»: /
Greetings and thank you for commenting on all my news, although it seems that I do not always read you. All the best.
PS: The leading company is the one that sells the most, the one that does not sell, disappears and goes bankrupt (example Nokia was the leader, now it does not exist). Therefore, yes, Apple is a leading company, as the most valuable in the world that it is (I am not saying it, the economics experts say it), although many of you are.
Greetings and thanks for reading friend!
Yes, Miguel, but you put it as a consumer brand IN GENERAL. I remind you that consumer electronics are not only smartphones, desktops and laptops, as well as TABLETS.
I can mention televisions (where the leader LG), Cameras (Nikon and Go Pro), home theaters (Bose), home consoles (Sony), and even household appliances (I do not agree that they are now "smart").
It is one thing to dominate one niche and have a presence in others (NVIDIA is eating the mobile gaming market). But from there, to sleep EVERYTHING THAT CONSUMER ELECTRONICS REPRESENTS, is far away.
About the rankings, do not believe everything. LV turns out to be the best luxury brand, and despite being a consumer, I disagree. Hermes has better furs, Cartier better jewelry, and Patek better watchmaking.
Can you explain this part to me?
[…] It was to be expected that many companies that need residual attention would launch into this type of advertising so immoral […]
I see absolutely NOTHING immoral.
Good evening Federico. Morality is a subjective element, that in order to sell your product you need to discredit, on the contrary, it means that your product is not good enough by itself to be sold.
And they are right to get rid of this. First, because of its appearance, which is totally and absolutely ridiculous (and the patents issue that you have raised in other posts as an excuse, the design is horrible, period) is not worth it. And second for its exorbitant price.
Then your «contribution» in which you say ... «integrates perfectly with iOS to show battery levels». Let's see, what do you mean? That with the cases that exist in the market (for half the price) the iPhone does not show the battery levels correctly? This is nothing more than a case with a built-in battery, at least that I know of. That is, it adds to the autonomy of the iPhone the autonomy of that extra battery; EXACTLY THE SAME as with the other covers that cost half the price and that are on the market (taking a tour of Amazon you can see all this).
To me this case is no longer that I find it horrible, which it is, it is that it seems to me directly a scam (as it happens with each and every one of the accessories that Apple tries to strain us (I mean cables and covers). Absolutely prices exorbitant in products that you can find for less than half the price with qualities that in many cases exceed the products that the brand makes official and for which it charges as I say a totally exorbitant price.
Finally, and as comrade Federico says, this "It was to be expected that many companies that need residual attention would launch themselves into this type of immoral advertising" seems absurd to me. I remind you that very very recently Mr. Cook said ... "PC's are useless and the Microsoft Surface for delusions." What happens that Apple also needs residual attention? They all do the same and in this case the competition above has every reason to scoff at this.
All this is told to you by a person who has had the iPhone 4, 5, iPad 3 and now has the iPhone 6 and the iPad Mini 4. I clarify it in case anyone thinks that I am a kind of Taliban against Apple. What Apple does well it does very well and I say so; what he does wrong does it very wrong and of course I also say that.
Goodnight.
My "contribution" means that we see an indicator in the notification center that shows how much battery the Smart Power Case has left, it is not my contribution, it is a reality and that the rest of the cases do not make except one from Mophie. I don't think you have fully understood it. Greetings and thanks for reading.
buy a mobile of this caliber and this technology, and let the battery last a sigh ... and the funny thing is that this problem has been carrying the iphone for years, and with reason Samsung laughs at users with the charger in hand!
apple has to do something with the battery now, damn it!
They must recognize that the autonomy of the iPhone is not the best.