2016 was the first year that iPhone sales had declined since the original iPhone was launched in 2007. For this reason, Apple's two main investors sold all of their shares, which made their value plummeted and Wall Street panicked. But not everyone thinks Apple is in decline and last week its shares began to rise again, in part thanks to a $ 1.000 billion investment by Warren Buffett. Now an analyst says that the iPhone 7 will once again break sales records.
The optimistic analyst (worth the rhyme) is BMO Capital Markets' Tim Long, and he says he thinks the iPhone 7 will sell so well because a large percentage of iPhone users already own a model that is two or more years old. . Based on his words, it is understood that Long thinks that the iPhone 6s It did not sell well precisely because of how well the iPhone 6 sold, the first smartphone on the block that saw its size rise from 4 inches.
The iPhone 7 could break sales records
25% of the "user base" is ready to upgrade, Long believes, which is an audience of 120 million phones. Long, from BMO, looked back at the history of iPhone sales and calculated an average, 17% of users will update as soon as next year's model is released; 58% will update a year later; 22% the following year. Only 2% of users will expect something else.
The BMO analyst says that those with an iPhone that is at least two years old coincide with the 23% of the user base who bought an iPhone 6 when it was launched in 2014, in 2015 it was down to 19% with the launch of the iPhone 6s; and this year's iPhone 7 will go up 25%, which would result in a record 2% more than what was sold in 2014. Considering what was seen in the last financial quarter of Apple, it seems to me a very optimistic analysis . And you?
