Perhaps few people in Spain know what we are going to talk about. "Carpool Karaoke" is a peculiar program in which during a car ride, listening to all kinds of music, a quite charismatic interviewer named James Corden interviews in a subtle and quite personal to famous people. One of the latest guests at "Carpool Karaoke" has been the First Lady of the United States of America, Michelle Obama, who calls herself quick and easy. Apple wanted to reward James Corden, and has signed an exclusive contract to broadcast weekly "Carpool Karaoke" on Apple Music.
This is the latest of Apple's quirky moves to give Apple Music a little push, and it's actually pretty cool. The program is very interesting, although it will require knowledge in English if we want to understand the interviews. In them, Justin Bieber, Elton John and even the members of the Red Hot Chili Peppers have opened up. Without a doubt, quality content that reaches Apple Music so that the subscription to Apple's streaming music begins to make more sense and not opt for the competition such as Spotify Premium (of which I am a loyal user).
The reality is that almost every episode of "Carpool Karaoke" becomes a viral YouTube video, even Steve Wonder has played the harmonica in that SUV. Apple's Eddy Cue has said that the company loves music, and "Carpool Karaoke" is a fun and unique way to reach audiences of all ages, a perfect accompaniment to Apple Music. We do not know in what way they have treated the exclusivity, since CBS is going to continue producing the show, so rather, what appears is that Apple Music has hired the interviewer, the true life of the party.