As the days go by, news related to HomePod is flooding technology blogs, both to highlight its virtues, which are many, and its shortcomings, which there are too. But for now, it was necessary to know what was the manufacturing cost Apple's second foray into the world of speakers.
According to TechInsights, from Bloomberg the cost of manufacturing the HomePod stands at $ 216, and generates a lower profit margin than other devices such as the Apple Watch or the iPhone. Taking into account that the sale price of the HomePod is $ 349, the cost of $ 216 offers a 38% profit.
If we compare that margin with that of other competitive products such as the Google Home Max and the Amazon Echo, we see how these devices have margins of 66% and 56% respectively, about much higher margins Of which we can find in Apple's HomePod, although the Amazon model does not compete in the same league as the HomePod, the Google Home Max and the Sonos.
Apple's motive for reducing its profit margin, according to TechInsights analyst Al Cowsky is to try to sell the maximum number of units to compensate for the reduction in price. But in addition, Apple trusts that thanks to the launch of the HomePod, all those users who are still on Spotify will make the leap once and for all to Apple Music, in order to get the most out of the device, although the only advantage is that We can control the playback by voice commands, since the Spotify app can use the AirPlay function to be able to play its content through the HomePod.
TechInsights has not broken down the cost of the components on which it has relied to obtain the cost of $ 216, but if it is only the components of the device, we fall back into the same error as always, since the real cost of A product is not only the cost of its components, since it is also necessary to add the investment in R&D, the transport costs from China to the Apple Stores, the labor required to assemble it and other expenses that are never considered. account at the time of offering the final cost of the product, so ** they always mislead and distort the real figures. **