That Apple has taken a liking to virtual events, There's no doubt. But predicting that we will see several of them in the same month of September, I question it, because it has never happened. But that's what DigiTimes posted today.
The company has a few devices in the bay ready to launch. It is true that this gives for several keynotes, at least two, which the logical thing is that they are distributed between September and November at the latest. But three in september it would be a novelty at Apple, without a doubt. We will see.
Due to the happy pandemic, all Apple events last year and today have been virtual. The company is already doing well. It is much more convenient to launch a recorded event than to broadcast one live from the Steve Jobs Theater, that's clear.
Last year, Apple ended the year with three virtual keynotes, one in September, another in October and the last in November. Of course, with the number of launches that the company has planned, it seemed logical that this year the same timing would be repeated.
However DigiTimes he just surprised us with a report where he explains Apple plans to do three virtual events, all in September. A whole novelty. But commercially, unlikely.
Course material for three events has. Apple plans to launch shortly the new range of iPhone 13, the Apple Watch Series 7, the third-generation AirPods, a new iPad mini, a new iPad, and the new 14-inch and 16-inch MacBook Pros. All this firmware, plus all the new software this year. Almost nothing.
But DigiTimes is unlikely to be right. The company likes distance the big pitches at least a month. If all of the above listing of new products is announced in September, it would be chaos for stores and delivery logistics in October. We will see.