Tomorrow is Monday April 22 is International Earth Day. a day in which we will see how all the institutions and private companies turn to reflect on the impact that we all cause to our Earth. An event in which Apple always tries to do its bit.
And what better than photograph and film the Earth with our iPhone to celebrate Earth Day, an important day of awareness about the environment around us. That is what they have thought in Cupertino and for this they have wanted to launch a new Spot within this campaign Shot on iPhone with the Earth itself as the protagonist. After the jump, we will tell you more about the new advertisement for the Shot on iPhone campaign: Don't mess with Mother…
As you have seen in the previous spot, Don't mess with Mother (or "Don't mess with Mother") is the new spot within the Shot on iPhone campaign. A spot in which we see galloping zebras, elusive insects in the desert, impressive frozen mountains, antelopes attacking their rivals, impressive elephants, lizards swimming, dangerous snow avalanches, and even volcanoes spewing lava with fury. A visual spectacle recorded in its entirety, or so the guys from Cupertino tell us, with an iPhone.
And this, the video Don't mess with Mother, is one more example of the latest series that Apple has been launching focused on nature captured with its devices. And, what better way than to use the beauty of nature to show how iPhones record. So you know, do not mess with the Mother, Earth, we have to take care of it and although technology companies have a double standard, at least they remind us how important everything that surrounds us in nature is. Good for Apple, and good for dedicating the company to the recognition of our planet.