Former engineer accuses Apple of getting bored with Tim Cook

It really is worth noting how easy it is to talk about Apple and earn a cover in any medium. This is a technique that Elon Musk (CEO of Tesla Motors) and other entrepreneurs often use when they have not appeared in the international media for a certain time. This time it was Bob Burrough, an ex-engineer for the Cupertino company who accuses the company of "boring" since it is in the hands of Tim Cook. We are going to analyze the messages that the ex-engineer has left for the current CEO of Apple and weigh how right he is in the words he dedicates to him.

Bob joined Apple back in 2007, and communicates in his interview to the CNBC that this was the closest thing to "Wild West" you could imagine. They were working on numerous projects and it seems that none fit their worker profile, however, it was a constant challenge, an innovation that did not stop. Under the power of Jobs, it was time to prioritize projects because if not everything would turn into chaos, however, now that Tim Cook has the controls of the company, everything has become much more organized, and it is difficult for a project to stay dead on the way.

It was like, "I'm here to solve whatever problem is in my power, regardless of my role, my title or my job title." This was always rewarded, that's why we all put our grain of sand in each product.

These are the words that the engineer has dedicated to the mediumMeanwhile, he took the opportunity to throw a dart, accusing Tim Cook of being boring and conservative. And we certainly cannot deny it, the last three iPhone models have hardly been a huge conceptual change, in the same way that in areas such as the iPad or Mac they are evolving in much smaller steps than Steve Jobs would have liked.


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  1.   luisborda said

    Bored, lacking in ideas, devoid of audacity, expensive and lagging behind other companies.

  2.   rubends said

    I've always wondered: What else can you ask Apple in an iPhone?

    Note: I hope you are not offended by the question. I read a lot of technology pages because I like this interesting world and when a person asks a question I think it is to debate and exchange ideas with another person since we do not all think in the same way. But, I have realized that the vast majority are offended and begin to say things that they should not.