This year, Apple has been silent when it comes to immediate post-launch sales of the new iPhone 7 and iPhone 7 Plus. According to the company, the imbalance between the number of units available and the volume of demand, would contribute to providing data that would not correspond to reality. This situation, common every year, has not been inconvenient in past times to announce sales records with great fanfare. The deduction is clear: Apple's attitude makes us suspect that sales of the iPhone 7 will not reach, much less exceed, the records set by the iPhone 6s and 6s Plus.
And despite it, it seems that sales could be exceeding initial expectations Apple, at least that is what is also deduced from the increase in orders of components for the iPhone 7 that the company would have already made in order to feed our consumer fever of the Christmas season that is already looming around the corner.
Expectations rise for the iPhone 7
According to DigiTimes, which seems to know everything lately, Apple has increased its orders for parts and components for the iPhone 7 and iPhone 7 Plus series: specifically, Orders for the remainder of the year would have increased between 20 and 30 percent above pre-launch expectations. In Cupertino they must be that they do not believe it, like a servant, who also sees these numbers with certain skepticism.
Citing sources from the Taiwan-based company General Interface Solution (GIS), a subsidiary of the giant Foxconn dedicated to the manufacture of touch panels, Apple has increased its orders for the last calendar quarter of 2016, which means that this supplier you will also see your income grow significantly above expectations. And with this, we already have two very happy companies.
The initial demand for the new Cupertino flagship has been high, especially for the iPhone 7 Plus model, with a capacity of 128 GB, in glossy black, and a dual camera that, without a doubt, is its maximum. attractive. So much has been the demand, or so little has been the supply, that shipping times already reach several weeks, exceeding even a month for some regions where the new terminals are already on sale. And here I will make a point: honestly, I have always thought that the initial shortage of iPhone is a mere marketing strategy that fuels the cravings of users.
The 'hand grenade mode' could be the key to this unexpected twist
For some analysts, One of the keys to this unexpected increase in sales would be found in the disaster involving Samsung and its Galaxy Note 7, a device that reached a dozen countries affected by a serial problem in its battery that literally made it explode and become engulfed in flames until it formed a mass of materials and components that looked more like a dung beetle toy. Many of the users affected by the Note 7, would have returned their phones and opted to switch to the new iPhone 7 from Apple.
According to an online survey conducted by SurveyMonkey, 26% of "sorry" Galaxy Note 7 buyers planned to get their money back to invest in an iPhone 7 or iPhone 7 Plus. Meanwhile, another 35% preferred not to comment on the device they would eventually acquire.
Completing this survey, 21 percent said they were going to switch to a different Samsung model, while only 18 percent said they planned to get a replacement Galaxy Note 7, both of which remain in short supply.
Countering this survey, Samsung claims 90% of affected Galaxy Note 7 owners had decided to get a direct replacement, after the corrected devices are "widely available". So far, more than 60% of defective devices have been replaced in the United States, according to the South Korean.
Call me a skeptic, which I am, but those figures are not even believed by Samsung itself, although I tpco I think the rate of switchers to the iPhone 7 is going to be significant. Probably, in the middle term we will find the final results.
In short, iPhone 7 shipments are expected to reach 80-84 million units by the end of the year, compared to the 85-90 million iPhone 6s devices shipped in the same period in 2015. If this were the case, of course, the drop would not have been as predicted.
in this case, the lack of stock is not marketing, it is an epic shit.
Hi Gabi. I do not agree, actually I put it in an ironic tone. The lack of stock of the iPhone occurs year after year, over and over in a row. It is already a tradition. It has also happened with the iPad, therefore, it is not a failure, it is a strategy that allows the media to talk (let's talk) continuously about a lack of stock, giving the impression that the demand is insatiable and awakening or encouraging the interest of many doubtful users between buying or not, "if it runs out at this speed and everyone wants it, maybe they should buy it"
Mine that I have reserved 7 plus 128 GB I have a delivery date for the end of December, it is true that it is a strategy that is repeated year after year, but this is going over, I will have it practically for kings, three months after its launch, a tease.