The strategy Facebook has followed since it was announced that Apple would introduce a feature in iOS that would allow users that applications will not track your activity, Mark Zuckerberg's company has done everything in its power to make Apple change its mind, something that, unsurprisingly, it has not achieved.
Having failed to get Apple to change its position, from Facebook they have changed their message to the public encouraging users to activate data tracking in iOS 14.5, since that will allow the company continue to offer the application completely free of charge.
As they affirm The Verge, a medium that has had access to the messages that will be displayed in future updates on both Facebook and Instagram, Mark Zuckerberg's company invites us to allow the tracking of our activity through the application for the following reasons:
- Show you more personalized ads
- Help keep Instagram / Facebook free
- Support businesses that rely on ads to reach their customers
These messages, which from Facebook they call educational screens, they will be displayed to users immediately before the App Tracking Transparency notice.
To help people make a more informed decision, we're also showing a screen of our own, alongside Apple's. It provides more information about how we use personalized ads, which support small businesses, and keep apps free. If you accept the prompts from Facebook and Instagram, the ads you see in those apps will not change. If you do not accept, you will continue to see ads, but they will be less relevant to you. Accepting these indications does not imply that Facebook collects new types of data. It just means that we can continue to offer people better experiences.
Most striking of all is the second point, in which they state that by accepting the tracking, it allows both services to remain free. There is no evidence to suggest that both platforms have ever contemplated establishing a payment for its use, since it would probably cause a rout of users to other platforms.
Apple guidelines prohibit apps offer some kind of incentive users to activate data tracking. Since Facebook states that it is an informative message, however, many users may see it as a must if they want to continue using this platform for free.
These messages will begin to show on both Facebook and Instagram in the next days / weeks.
