Mark Zuckerberg was not enough with owning Facebook, and six years ago he bought WhatsApp too. At first rumors came that he wanted to merge the two platforms and thus boost your Facebook Messenger by contributing the users of the green application.
Years go by and the two applications remain completely independent. The chat part of Facebook is quite stagnant, while WhatsApp is in excellent health and going from strength to strength. Facebook has been advertising since almost its inception, bringing the company big dividends. The latest rumors suggested that WhatsApp would also begin to insert advertising. It seems that they have backed down.
The controversial Facebook's plan to insert advertising on WhatsApp seems to have been parked in the gutter, according to a report released today The Wall Street Journal. This article says that a few months ago a team of Facebook experts whose mission was to find the best ways to integrate ads into the most used messaging application in the world has dissolved. These tests have been removed from the WhatsApp code.
WhatsApp co-founders Jan Koum and Brian Acton never wanted to "prostitute" their beloved app with advertisements, to such an extent that Before selling it to Facebook, they changed WhatsApp's terms of service to explicitly prohibit ads from being displayed within the app. Bravo for Koum and Acton.
Evidently Facebook has already changed the platform's terms of serviceBut the introduction of advertising would have required a formal notification to users. This is where Zuckerberg fears an anger from these, and a possible flight to other messaging platforms such as Telegram, for example.
It is clear that he has simply parked the car in the ditch, he has not abandoned it. Taking into account that the application is free, with more than 1.500 million users, you are looking for a way to make the most of this potential. Mark, of course, is not stupid. Time to time.
