Today we have to talk about Sergio Marchionne, the CEO of Fiat. Usually it is Elon Musk (CEO of Tesla Motors) who usually gives us the headlines about the Apple Car when it comes to competition. However, this time it was the CEO of Fiat who wanted his minute of glory at the expense of Apple. His advice to Apple is not to get into the world of building vehicles alone., It seems that he does it more to pretend that Apple asks them for help than instead of giving good advice. What Sergio Marchionne may not know before talking about the subject is that Apple has hired a huge number of engineers who work at Tesla Motors, the world's most successful electric vehicle company.
According to Sergio Marchionne, automobile construction is too complex a business, suggesting that Apple would not be able to cope with this type of development. Perhaps our friend Sergio still does not know well how they spend them at Apple. But he is not the first to come to the fore in this regard, the Ex-Vice President of General Motors and warned that the construction of electric cars is a huge pit of losses, although Elon Musk does not think exactly the same.
We should mention that Tim Cook and his engineers visited the factory of the BMW i2014, the all-electric BMW being built in Leipzig, Germany, in 3. Meanwhile, Apple has rented a huge warehouse on the outskirts of Sunnyvale, we suppose with the intention of developing Project Titan there. We are not going to fool anyone, the Apple Car is a vision of the future, really little we can be interested in what Apple is going to present in 2021, especially with a Keynote around the corner, but the old owners of the market of the engine seem nervous.
What Sergio Marchionne may not know before talking about the subject;
If of course a CEO does not know that, he lives in the world of the dead.
The world's best-selling electric car is the Nissan Leaf, followed by the BMW i3 and i8. What if Tesla is the manufacturer of the fastest electric car in the world (by beating the Dodge Charger SRT Hellcat).
Now, Fiat also owns Dodge (Challenger Hellcat, Charger Hellcat), Jeep (the Grand Cherokee is on par with a Range Rover), Maserati and nothing more and nothing less than Ferrari. So if anyone can give advice on cars, that's Sergio Marchionne.