Google Abandons Flash Ads

uninstall-adobe-flash

Last year was the worst for Flash. In 2015, so many vulnerabilities were detected in the system created by Adobe that the company was forced to recommend that users uninstall it from their computers. That day was the beginning of the end for Flash web technology.

Flash has always been characterized by be an awesome malware sneak due to all the vulnerabilities that were found every month and that Adobe did not quite fix. When I had solved one, another quickly appeared. In addition, the arrival and subsequent standardization of HTML5 for web design, ended up giving it the lunge that it was missing.

Google, through its platforms to contract ads, offers us several possibilities to create ads. On the one hand we have the typical plain text ads that appear in the search engine and on the other hand we have the rich ads that show us short videos or animations. These last are created using Flash technology, so it is required in the computers or devices that want to reproduce it.

But seen what is seen, Google will continue to accept and allow modifying ads of this type until the next June 30. From that date on, these types of ads will no longer be allowed on your Adwords or DCDM platform. But as of next January 2, 2017, all these announcements will stop showing on all your platforms. Any advertisement of this type will be removed. For several months now, Google has offered advertisers the ability to convert Flash-designed ads to HTML 5.

Currently the company's browser Chrome is blocking this type of ads by default since last September. Firefox for its part has directly eliminated any support for this technology, although we can activate it and we do not need it. Even Adobe has changed the name of the application used to create this type of content to try to distance itself from the scourge that this technology has caused.


Follow us on Google News

Leave a Comment

Your email address will not be published. Required fields are marked with *

*

*

  1. Responsible for the data: AB Internet Networks 2008 SL
  2. Purpose of the data: Control SPAM, comment management.
  3. Legitimation: Your consent
  4. Communication of the data: The data will not be communicated to third parties except by legal obligation.
  5. Data storage: Database hosted by Occentus Networks (EU)
  6. Rights: At any time you can limit, recover and delete your information.

  1.   Jaranor said

    Now the entire state administration is off.