Google surpasses Apple and becomes the most valuable brand in the world

Apple's reign as the world's most valuable brand has lasted five years. Five years after which it has had to give way to Google. According to the consulting firm Brand Finance, the internet search and online advertising giant is worth an estimated $ 109.500 billion while Apple's value drops to $ 107.141 billion, 27% less compared to the same period last year. Before Apple topped the ranking as the world's most valuable brand for five years, Google had held the same position in 2011 for the last time.

According to the consultancy Apple, it is overvaluing the goodwill of its customers, which is affecting the most recent devices such as the AppleWatch, in addition still does not offer innovative technologies as before, something to which the followers of the company are badly accustomed. It is currently competing from you to you, in addition to Samsung, with Chinese brands that are increasingly establishing themselves in the market.

Regarding Google, the consultancy affirms that the Mountain View-based company sStill getting most of its revenue from advertising, revenue that has increased by 20% in this last year. Google is the visible head of the conglomerate of companies where we also find Calico, Fiber, Google Ventures, Google Capital ...

In third position we find the online commerce giant Amazon, which remains in the same position as last year despite having increased its value as a brand by 53%. In fourth position we find AT&T with an increase of 45% compared to last year and that has allowed it to rise to fourth position. Microsoft has dropped one position despite having increased its value as a brand by 13%, but it has not been enough against the pull of the American telecommunications company Verizon. Samsung has also climbed one position, raising the septic to sixth place, with an increase as brand value of 13.