It doesn't take a financial genius to know that if you don't have the right distribution channels, the sales of any product can be reduced to a minimum. The world of technology is a clear example. Last year when Google launched the Pixel range, but didn't bother to distribute the terminal beyond the five countries where it was available.
This year Andy Rubin's Essential Phone, is another clear example that without the right distribution channels, launching a product and wanting to be successful is silly. This year, Google seems to have finally noticed and the second generation of the Google Pixel is reaching more countries, including Spain.
But the Mountain View-based company wants to go further, and wants the Google Pixel 2, despite all the problems it has presented since its launch, To this end, it plans to open its own stores in India, one of the countries with the greatest growth potential thanks to the recent arrival of smartphones and the increasingly common popularization of both 3G and 4G networks.
According to the Economic Times newspaper, citing internal company sources that have not been disclosed, the search engine's company plans to open a dozen stores in shopping malls so that the Google Pixel 2 become one more option to be taken into account by users interested in high-end terminals, where currently Apple and Samung are the kings.
But the process is not as simple as it may seem, at least that is what It is clear from all the problems that Apple have faced in order to start opening its own stores in the country, a process that has forced it to open a factory in the country, a factory that is currently in charge of manufacturing the iPhone SE for the whole world.
It's good to me that you had this sales view.