Apple continues to be a fairly expert company when it comes to marketing and advertising, as the Cupertino company has been since its inception (or at least since the rise from its ashes) astonishing locals and strangers with its publications. This year was not going to be less, we have gone from seeing to The Rock manage your day to day with Siri, to a stratospheric dance with the AirPods.
Undoubtedly, there are so many announcements that Apple launches throughout a calendar year, that we could not ignore them already with a view to the end of the year. We imagine that you have also seen many of these Apple ads but ... What was the best ad of the year 2017?
We start with one of the most controversial, entitled "IPad Pro - What is a computer?", an announcement with which Apple reopens the debate about whether we really need a PC, and above all, if the iPad is a real substitute for a personal computer ... what is a PC?
«Christmas - Dance - Apple» is another one that critics and the public have liked a lot, a metaphorical publication in which Apple wants to highlight the added value of going down the street with AirPods and their ease of use (don't be fooled, they fall off, I know from personal experience).
Another great announcement is that of "IPhone 7 + Siri: Squeeze Your Day". Undoubtedly a great announcement in which Dwayne Johnson is the protagonist along with Siri, his personal assistant. Frantic and unmatched, a good way to catapult the iPhone 7, strange that Apple released it in July, shortly before the arrival of the iPhone 8 and iPhone X.
We end with "Apple Watch - Dear Apple", an ad in which supposed Apple Watch users decide to send a letter to Tim Cook, Apple CEO, to tell them how their Apple Watch cares for and helps them on a day-to-day basis, a wearable that changed everything.
What is for you the best Apple announcement during this year 2017? Do you miss any on the list? Let us know! My favorite without a doubt, "What is a computer?"
"Don't be fooled, they fall, I know from my own experience"
What a mania to make personal experiences universal ... It depends on the ears, I have them from the first day and neither in the gym nor in combat nor running have they moved me the least ... So stop being so egocentric that your experience is a % so tiny that it is absolutely negligible
You cannot generalize because of something that happens to you. People who make articles that many people read, you should be careful what you say, because maybe someone stops buying Airpods because of your comment. They will fall on you. I dance at home, I move with them as if nothing else, I bike, jog and I don't-move-they-come-of-the-ear.
Hello. I use AirPods in the gym and on the street and they don't slip an inch. What's more, from time to time I have to take them out a bit because they get too tight from the movement. All the best.