Three months ago, Tim Cook himself assured that the company had peaked then deliver astonishing device sales and gross revenue figures. But it was not the only one. Many were the analysts who confirmed this slowdown of the company warning that the sales results corresponding to the second fiscal quarter of the year (January-March) would drop dramatically.
As planned, with a day late, Tim Cook announced the financial results for the second fiscal quarter for the company, Q2, and in which we could see how iPhone sales fell for the first time since its launch in 2007 compared to the same period last year.
Apple announced revenue this quarter of $ 50,6 billion with profits of $ 10,5 billion. While in the same quarter of the previous year, the company had obtained a revenue of 58 billion dollars with profits of 13,6 billion dollars. This reduction in profits is the company's first in the last 13 years.
Regarding device sales, Apple managed to put into circulation 51,2 million iPhones, 10,3 million iPads and 4 million Macs. Last year during the same fiscal period the company had managed to sell 61,2 million iPhones, 12,6 million iPads and 4,6 million Macs. This drop in sales ends incredible bullish streak since the iPhone hit the market in 2007.
Analysts say this drop in iPhone sales is due to the fact that the launch of the iPhone 6s has been less important than that of the iPhone 6 (when Apple offered two screen sizes beyond four inches). Also, according to analysts, the new iPhone SE is not going to be the repulsive that the company needs right now. In addition, despite the launch of the Pro models of the iPad, Apple has not managed to raise the sales of this device that has been in free fall for the last 10 quarters.
During the conference, Tim Cook called the last three months challenging while noting that Apple has been able to move a huge number of users from the Android platform to the Apple ecosystem. In addition, he also stated that the number of customers who have bought his first Mac has been very high.