IPhone users spent an average of $ XNUMX on apps last year

A curious statistical report has been published in North America. According to the latest reports published in the cradle of global consumerism, iPhone device owners located in the United States spent an average of $ 40 on apps last year. This is reported from the Sensor Tower analysis firm. This figure includes both paid apps and extended in-app purchases. The data represents an increase of $ 5 over the last similar report, which dates from 2015.

Unsurprisingly, most of that money goes to the games category. Sensor Tower alleges that more than 80% of Apple's App Store revenue in the United States in 2016 came from games. If we analyze the data more deeply we find the specific amount that each iPhone owner spent on games, and the figure rises to 27 dollars per mobile and year spent on games. This is an increase of $ 2 from the previous year.

Other interesting data from the report states that spending on entertainment applications grew 130% last year, rising to $ 2,30. In addition, photography and video applications (thanks to the new YouTube Red service), reached $ 0,70 and music applications reached $ 3,60.

Sensor Tower reveals that the data used in its report comes from an estimated analysis of 132 million active iPhone devices in the United States last year. It also notes that the revenue estimates do not include taxes or Apple's 30% discounts. Finally, it should be noted that the results of this report represent a considerable increase in general in user spending on applications and games, that is, on content for their iPhone, not due to the increase in devices, but to the increase in consumption by their owners .