We are at few days after Apple presents its 2017 results to all its investors, results that are always questioned a priori. Many are very sensitive about the possible sales that Apple has, and in the end it is necessary to bear in mind that the company's devices have a cost, sometimes higher than that of the competition. But the truth is that year after year Apple leads a large part of the sales of technological devices, the data shows it ...
And as we told you, a few days before the general meeting of Apple shareholders, there are several external analyzes that we are receiving, this time a Consumer Intelligence Research Partners company report would announce that the iPhone has been the most activated device during the last quarter of 2017… After the jump we give you all the details of this new report.
Keep in mind that the last quarter of a year is probably the most important in terms of sales, includes the months from October to December, months that are precisely those that more sales lead for all the sales campaigns that exist during these months: Black Friday, Christmas, etc. It is also the time when the new iPhones are put on sale, at which time sales of these devices also increase.
Specifically, if we add the sales (activations) of all iPhone models during this quarter, we would be talking about a 39%, compared to 32% for Samsung. The other manufacturers would occupy the remaining 29% of activations. It is true that Apple is the only one taking advantage of this quarter to launch new products, but without a doubt it is big data for the Cupertino guys waiting to see how the market evolves during the first quarter of 2018, at which time other manufacturers, such as Samsung, will launch their new flagships.