Even though Apple Music became the supposed savior of big name labels and artists when it officially launched, using Taylor Swift as a kind of spokesperson, the truth is all music services pay the same to labels and artists. , Despite It only talks about what Spotify pays for.
Music streaming services have become the most used way by many users to enjoy their favorite music, but also have become a lifeline for independent labels, which have managed to reach many more people than without them.
As we can read in CNET, independent labels now represent 40% of the music market, twice as much as when independent music was sold exclusively in physical format, two decades ago. What's more, they are very optimistic about the future that awaits them.
Allen Kovan, CEO of the independent label Eleven Seven, now we do not find major leagues in musicWe are all the same when it comes to the user and the algorithms of each of the streaming music services.
Brian Whitman, CEO of Canopy, one of the pioneers of machine learning in the world of music, and who worked for 3 years at Spotify, says that the streaming music format makes practically all the music in the world available. The personalized tastes and recommendations of these services favor independent labels and musicians.
Brian also states that even though many users are unwilling or unwilling to listen to music from independent labels, they always are exposed to them and sooner or later they end up listening to it, which may allow them to recognize that there is life beyond the commercial music of the major labels.
