iOS 9, much ado about nothing

We have been completely flooded for months by information about the Apple Watch, which honestly little or nothing can interest certain users whose possibilities of accessing it are null, either because we are not part of a launch country or because the Apple Watch does not shine enough as to adorn our wrists. What is clear is that Apple has diversified, has added new market segments and it seems that once again it is the most loyal ones who are suffering the retaliation.

The iOS 8 betas continue to come to us by the drop of a hat, with characteristics as imperceptible as they are ineffective for the general public. The points of view from Cupertino are quite clear, the Apple Watch and two streaming multimedia services that God forbid but seem doomed to failure such as "Beats Music", previously censored by the European Commission, or the online television service that Like an elephant, he pretends to enter a china shop in a quasi-saturated market.

Yes, We are not going to deny that the Apple Watch is generating enviable criticism and sales, if we can call this a device that is not covering with the necessary stock. Anyway, let's not deviate, let's be frank, many of us have been waiting for about two years or more waiting to receive an iOS 6 that looks like iOS 8, and why is very simple, because the vast majority of iOS are simply here because it works, because It is simple, because it does not fail and all this has become a because it worked, because it was simple, because it did not fail.

Update after update add new functions without perfecting the previous ones, which is certainly not exactly nonsense, especially taking into account the sales of the terminal and migrations from Android are being historicalAlthough there is a small sector that we no longer need, we say enough is enough, we want them to begin to perfect the operating system so that browsing through iOS produces the satisfaction that it has always produced.

The keys to neglecting iOS

These points are clear and simple, diversification is to blame, Apple has its head on other issues because it knows one thing, that the loyalty of its customers is maximum, the satisfaction scale of iPhone owners last year according to Marketing Insight was 798 points out of 1000, almost two hundred points higher than the closest follower that was LG, on the other hand in third position was Samsung with 600 points.

It is clear who are the users who are going to complain the least, those of the iPhone and they know it. This is another reason why the rapid fall in sales of the iPad has not moved a hair from the nape of the neck, they do not care if the iPhone is sold like hotcakes, their tablet is the number one in the market and now they are going to invade your living room and your wrist.

Steve Jobs (RIP) said "Some say that we give customers what they want, we prefer to find out what they will want before they know it"Undoubtedly, this policy has disappeared from the Cupertino plants, and today more than ever they are giving customers what they want, on the other hand, what they deserve.

Excellence was left behind

The iPhone is the wild card and there is no urgent need to polish its Operating System to the levels of iOS 6, you know, Proof of this are the constant, insignificant and inappropriate Apple errors that are occurring in the form of bugs in the latest versions of iOSAlthough, it is fair to say that since iOS 8.2 they seem to have taken their work much more seriously, and little by little the system.

Have you ever dropped from the words of Tim Cook that they are going to start focusing on purifying iOS, and that is what we are waiting for, however, the remarkable improvement in battery consumption produced after the release of iOS 8.3 makes us foretell the best.

Conclusions

Apple has a lot on its mind, maybe too much, and I will not be the one to criticize his latest performances and the drifts that are taking his movements, in fact I can say little when all the commercial analyzes would snatch my reason, but I do not think I am the only iOS user, who practically depends on the phone to perform your job correctly that is showing your dissatisfaction with what appears to be an abandonment by Apple.

However, the latest movements from Cupertino promise us good adventures for iOS users and we will all look forward to WWDC 15 that will begin on June 8 where we await an iOS 8 loaded with improvements and perfection, stability and integration so that we can get the most out of our 64-bit processors and we can say, now if it shows.