Apple Lossless Audio CODEC (ALAC), has a great marketing career. Spots talking about the virtues of their products compared to those of the competition, spots talking about all the possibilities we have with product categories, or spots of happy people using Apple products. And it is that those of Cupertino if there is something that they do well it is this same, they know how to sell themselves very well.
And today we come with the latest Apple spot, a new spot that comes to promote one of the latest products of the company: the iPad Pro. A device that came to become a substitute for our computers but which seems to be not achieving its goal ... Here is this new Apple spot that has appeared on the YouTube channel of the bitten apple company ...
As you have seen, in this new spot we want to get into our heads the idea with which they introduced the iPad Pro, the ultimate computer. Yes, it has a keyboard, which we have to buy separately, but from my point of view iPad Pro cannot be equated to a computer. Although it depends on the use that we are going to give it. Yes, it can be used as a "computer" if we think of an iPad Pro as an office computer, for that it is a perfect device.
But as I told you at the beginning of this post, it is very difficult for professional environments to replace classic computers with iPad's, and this is something that comes from far away, Microsoft has already been trying the same with its Surface's for several years and has never succeeded, it is not the same but the philosophy is the same, in fact in the Surface we can have the same Windows 10 than on a computer and even so they have not managed to position it….