First ad of the iPhone 7 shows its camera and water resistance

IPhone 7 announcement

If we had to highlight a single novelty of those that will arrive on Friday to the iPhone 7 and iPhone 7 Plus, this would be the improvement in the camera, especially that of two lenses that will be in the 5.5-inch model. Without a doubt, Apple thinks so too and the first iPhone 7 announcement alludes to the advanced camera of the Plus model on several occasions, for example, in the image that heads this post.

But this first ad doesn't just show the improvement in the camera. Just after the moment in which we see the image above these lines we begin to see scenes in which water is the protagonist And we remember that the iPhone 7 will be the first smartphone on the apple to be WaterproofNot so the first device on the block to be, since the Apple Watch already came with an IPX7 certification that allowed it to submerge for 30 minutes to a depth of one meter.

IPhone 7 announcement

https://youtu.be/8VrWhr7Qxec

The 33-second ad shows black and white images all the time, which doesn't make much sense if one of the features they want to show is the camera unless the intention is to remind us that the iPhone 7 and the iPhone 7 Plus will be available in two new shades of black, the Glossy black o Jet Black and Matte Black.

The announcement ends with the date on which the first iPhone 7 can be purchased, September 16, 2016. That date should also be when the first devices shipped will arrive, although the possibility that some will arrive a day earlier is not ruled out, something that already happened last year. In any case, we will inform about all this in due course in the event that it happens.


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  1.   iOSs said

    Hopefully, Pablo, they won't deliver it some day before, I buy through Apple companies and from the comment they put me, it is possible that it will arrive some day earlier, although tomorrow is already Thursday, so I'm crazy.

    1.    Paul Aparicio said

      Hello, iOSs. They are right. Apple does not catch its fingers and gives deadlines that they can almost certainly meet. It is easy for them to arrive several days before, but it is better to think that they will arrive on the deadline just in case.

      A greeting.