Demand for iPhone 7 and iPhone 7 Plus is decreasing

Two months. That's how long Ming-Chi Kuo, the KGI Securities analyst who is the world's most famous Apple, says the rush for money has lasted. iPhone 7 and the iPhone 7 Plus. According to the Taiwanese analyst, the demand for the latest smartphones on the block will begin to decline during this month, which will result in fewer units will be shipped and sold than in September and October.

In his latest report to investors in the company he represents, Kuo predicts that Apple's orders from its suppliers will drop from 5 to 15 percent in November and December due to a lower demand than expected due to the absence of major improvements, all despite the fact that in previous reports it assured that many users disappointed with the Galaxy Note 7 would end up buying an iPhone 7 or an iPhone 7 Plus.

Apple will start selling less iPhone 7 starting this month

With the 7-inch iPhone 4.7, which boasts a higher iPhone 7 shipment share, is in stock in major markets globally, we believe overall iPhone shipments have weakened. We believe that iPhone shipment forecasts will be revised down due to: (1) lower-than-expected demand due to the absence of spec-level surprises on the 7-inch iPhone 4.7; and (2) shorter times to deliver online orders for the 7-inch iPhone 5.5 Plus, which means that demand is down. We also appreciate that the "out of stock" phenomenon is also the result of corrected capacity and not just due to strong demand.

Kuo cannot doubt in his reports, so he has not assessed or included in his report the possibility that the supply chain is manufacturing more devices in less time. In any case, if Kuo is correct in his forecasts, it will also mean that the iPhone 7 won't sell well in december, month of the Christmas holidays. Of course, according to all analysts, 2017 will be another story.