The launch of an iPhone is something that surpasses any limit. Like it or not, it is the undoubted reference in the mobile telephony market, the main source of income for a company like Apple, the largest in the world, and the object of desire of millions of people that causes even longer queues for their acquisition than for many concerts or sports finals. This causes that these days Apple goes beyond the barrier of technological blogs and is the protagonist of television newscasts and numerous news in newspapers. The "mainstream media" echoes the launch of the new smartphone, and the device reviews are no longer on YouTube channels for "geeks" to now be seen on the websites of longtime newspapers. How does the journalistic media treat technology news? Let's see it with several examples taking advantage of the iPhone 7 analysis.
Poor and equivocal reviews
It is clear that the media such as El País and any other newspaper of its category have not only the necessary resources to be able to send their correspondents where the news is, in this case the presentation of the iPhone 7, but also They have the favor of Apple, which not only invites them to the event but also offers them test devices before anyone else so you can run your analysis just in time for the official launch. This is something that many of us can only dream of, and that will never come true, and that is why perhaps the feeling of "lost opportunity" when seeing most of the analyzes that are published in the aforementioned media, both in writing and on video .
Review of the MacBook in which the thickness is confused with the inches of the screen
We have already seen how on other occasions the thickness of a laptop was confused with the size of the screen in inches, or how the graphic power of the new MacBook stood out as one of its main features, something that everyone who knows about the subject knows that not. it is not at all true, rather the opposite. The iPhone 7 has not been different this time, with many misleading data and others even false that all they achieve is to confuse the reader who comes in search of information. As I said before, having an iPhone 7 in hand before anyone else and to carry out an analysis in which it stands out that "the camera goes up to 12 Mpx" when it is the same figure as that of the 6s, or that thanks to the water resistance "the iPhone can already fall into a glass" sounds, at least, a lost opportunity. Where is the demonstration of the use of the iPhone 7 Plus camera? Or how do AirPods connect to iPhone?
Headphones, great protagonists
It has been one of the most controversial points dealt with in the analyzes, and in which the most inaccuracies have been made. We have been able to read, see and hear everything. Perhaps one of the most surprising articles has been that of the IDEAL newspaper of Granada, «What it will cost you to listen to music on the iPhone 7«, In which it is They confuse the AirPods with the EarPods, despite the fact that they include a photograph of the AirPods in which it is perfectly seen that they are wireless, but they insist that they will not be able to use and charge the iPhone at the same time.
Apple's new AirPods have received a lot of criticism for their price and for the difficulty of charging the phone at the same time.
But how will music be heard if the mobile is charging? The solution is the Apple charging base, for 59 euros in stores. So in addition to the 769 euros for the iPhone 7 and the 179 euros for the Airpods, almost 60 euros more will have to be spent on the charging base.
Capture of the video of El Mundo on the iPhone 7
It has not been the only medium that has not fully understood Apple's change regarding the headphone jack. «You are going to have to throw away your usual headphones» and «you will have to buy some lightning headphones to be able to listen to music» have been some of the phrases that we have been able to read the most in many media, Without indicating, we assume that due to ignorance, that the iPhone 7 includes Lightning headphones in all its versions and also, if you want to use your usual headphones, a lightning-jack adapter. Contrary to what El Mundo says in their video, it is not necessary to buy a wireless headset.
Eight reasons not to buy the iPhone 7
The analyzes go even further, and the media themselves wonder why so much fuss about the iPhone 7 (when they are the ones who generate it), even publishing an article in El País with 8 reasons not to buy an iPhone 7. In the search for arguments to support that claim, the newspaper itself uses the difficulty of downloading videos, movies and applications from outside the official store and not being able to use Torrent clients as one of those reasons not to buy the Apple smartphone. A newspaper like El País supporting the piracy of videos, music and applications? If I hadn't read it with my eyes, I would never have believed it. More difficult to understand is what he means when pointing out that the iPhone cannot communicate with other mobiles than Apple (can someone explain it to me?) Or even use the 13.000 million fine for the Ireland issue, which really does not they are a fine, but as if it were, it doesn't matter if we are in the Economics section of a national newspaper.
When you buy an iPhone you enter the closed universe of iOS. And that means that your smartphone has little chance of communicating with other mobiles that do not run with Apple's native operating system.
In addition, you have to go through the filters imposed by the brand (iTunes, Maps, Safari, Apple Store, etc.) to start applications or download files. Downloading a song or enjoying a movie can become a nightmare on the iPhone that bans certain types of files (such as BitTorrent).
If you buy an iPhone, you collaborate in tax evasion. At least that is what the European Commission thinks, which has just imposed a fine of 13.000 million euros on Apple for creating a network of companies in Ireland to avoid paying taxes in most EU countries.
The important thing is that they talk about you
Although it is bad, it is what is usually said in these cases. Apple is being the center of attention of the world press these days for its iPhone 7, and of course It won't matter much to you if the media confuses your headphones or says the dual camera is exclusive to the iPhone 7s (which doesn't exist yet). But as a reader and as a techie who writes for leisure, because I am not a journalist nor do I pretend to be, I cannot help but be surprised to read some of the things I have read these days.
I am very fond of music and in most generalist newspapers they confuse years of publishing records, names, producers. With how easy it is to do a simple Google search to be minimally informed and not screw up
I am amazed, it is laughable how much ignorance and iprocrisy, surely then everyone will go with their iPhone showing off anyway there is a lot of anti-Apple that I will never understand, open products that you like and others that you do not but you cannot veto a brand like that, why yes . I do not buy galaxis but I like Samsung, Sony and LG TVs a lot
Good morning, I am a fan of Apple, long before the appearance of the iPhone, looking for more and more information about the iPhone 7 plus, which I got one and waiting to receive it, I read the article of the country, the one you refer to and I can not stop thinking about what kind of journalism, not only technological if not at a general level, we have in this country, because I was reading it, I could not believe the letters of that supposed specialist, it is shameful, that uneducated partisans write silly things like that and stay so calm and also charge for it.
Thanks to websites like these and like many others, non-profit organizations help us to choose or provide us with accurate information about our gadgets, thanks for your help, I have the first one on my favorites list.
I also read the article in the newspaper El País and I was surprised to read everything you have commented in your article, I was surprised by the ignorance of that editor about the Apple world. It is not because he wants to criticize him but his lack of rigor is exaggerated in a newspaper of that level.