Is Microsoft copying Apple?

Windows-10

After the presentation of Windows 10 we are going to analyze the new guidelines that Microsoft is following, a very different path from the one it has been following since its inception, as well as its similarities and differences with Apple's development policy, starting from unification to voice control systems such as Cortana.

Free updates

One of the most relevant news after the presentation of Windows 10 is that it is free. A Free Microsoft Operating System? Almost, but in principle yes. Microsoft will allow the update completely free for the first year for users of Windows 7 and 8.1. As we already know, Apple has been offering free updates for Mac OS X for years, so it seemed inevitable that the Redmond company would begin to "give away" its software as it already does with Mac and Android.

Updates to the smartphone version of Office to make them free were the first step in this direction.

SONY DSC

The cult of Windows

Make no mistake, much of the revenue, advertising, and development motives come from fanboys and regular users. They have stated that they want to make people love Windows on a day-to-day basis. Microsoft, without a doubt, is taking Apple's example in these aspects, it can be seen reflected in the manufacture of your products, which are well designed and personal. Even Nadella's presentation has been able to resemble Steve's special interventions at each presentation, pacing the stage like a guru who simply loves technology and comes to introduce us to an "incredible product" that will change our lives.

They are not the first to look at Apple presentations to present their own products, we have also seen this show culture in certain Samsung presentations and of course, the controversial Xiaomi.

Managing mail using gestures

Future Windows 10 users will be able to quickly and easily put order in their mailboxes, Microsoft has added to its email software a system of management by gestures very similar to the one that Apple included in iOS 8, allowing you to quickly delete, archive or tag from your inbox.

He literally copied from Apple the gesture of swiping to the left to delete an email, not even Joe Belfiore himself ignored this similarity, since he said during the representation that this gesture could be familiar to many of the attendees.

Skype is the new iMessages

Skype is for video calls, that's the widespread culture. Although, Windows wants to turn Skype into the new iMessages with the arrival of Windows 10. The latest modifications focus on text messaging, just as iMessages already do, when trying to send a text message the system will automatically detect when the future recipient has a Skype account and send a text message over the internet using Skype. This is undoubtedly one of the most glaring "similarities" to Apple software.

Painful streaming of the presentation

When we took out the copy machine we tried to copy only the good, but it seems that this time Microsoft has gone further. The comic point of the similarities comes with the horrible streaming of the presentation that Microsoft made, at the height of Apple itself. It was an arduous task to be able to see more than two minutes of presentation without interruptions, incredible that one of the largest computer companies in the world and owner of Skype itself performs such a deplorable streaming.

Not everything will be copies, Microsoft also knows how to surprise us

Much has been said about Apple television, well no, Microsoft has arrived before. The Redmond company has presented Microsoft Surface Hub, an 84-inch television With a 4K resolution that is basically a giant tablet, it has two cameras, microphones, WiFi, Bluetooth… In short, much more than a TV. In addition, it will have a 55-inch version, but we must remember that this device will be much more focused on companies than on the family environment.

Cortana for desktop, this version of Cortana will definitely bring out the colors in Siri. The new update, in addition to full compatibility with personal computers, will bring a large number of new features that will make the conversation with Microsoft's voice interface much more fluid and conversational.

Lastly, something no one expected to see in today's Keynote, a device called Holo Lens, a hybrid glasses between Google Glass and Oculus Rift. Although little is yet known about them, it certainly puts the aforementioned on notice.

surface hub

They got it first

While Apple users have been predicting the merger or integration between iOS and Mac OS for years, Microsoft came first, Windows 10 will be a universal system which looks great for both PCs and tablets and smartphones, the ability to quickly convert a PC-Tablet hybrid to either device in seconds thanks to Continuum makes it special. However Microsoft still has a long way to go when it comes to applications, for now Apple has the upper hand in that regard.

It seems that Microsoft has lectured after the obvious failure of Windows 8 and they have certainly taken it seriously.


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  1.   trillion said

    You have already become an applefanboy, I recommend you be more neutral.

  2.   designwebrivieramaya said

    very good grade and observations of the "similarities" of the system against those of cupertino, however and well you mark it, they came first, badly than good, copy or not copy, they have taken a first step for the user to see the new possibilities Windows 10, in my opinion I congratulate Microsoft for entering a field that in its previous years it has not wanted to enter, on the other hand, a pull on the wrist for Apple, its failure is imminent if it does not resume its experience in products and designs, as well such as universal usability among its products. we are a few months away from knowing more about the apple watch, something that really is not yet a "continuity" product within the Apple family.

    Apple, who will take your place?

    1.    Miguel Hernández said

      I am glad that you liked it and see that you have understood all the points of view. Indeed, as I already said in the article, the universality of the OS that Microsoft has implemented as a pioneer is a point in favor of Apple.

  3.   iPhorocar said

    Nice article and nice lining.

  4.   Alexis said

    The Microsoft stream didn't work for you? Wow! And since you should have apple products on hand and a good network should not be cut off.

    I can see it without any failure or cut with a Lumia 520 and 2 Mb of speed.

    1.    Miguel Hernández said

      We try to always be truthful with the news, I put several videos from other sources where you can appreciate the cuts:
      - https://www.youtube.com/watch?v=rLcYwjmWnWg - Min.47: 25, 27: 53 ... etc as the colleagues of WindowsInsider comment how bad the streaming is going.

      It's just a fellow example. Still, I'm so glad that you were able to enjoy Keynote.

  5.   René said

    Steve Jobs's soul is in Redmond. Hehe… Dare is moving to Windows now.

  6.   I do not want said

    I could see it without cuts through the VLC.

  7.   Manuel Ramirez said

    What a disgusting article ajajajaj go Fanboy.

  8.   dfsd said

    Apple, you are bleeding from the wound !! The Apple generation is already dying, the minimalist design that is always boring with the same thing is already outdated, it really is bad that people do not assume that in some you win and in others you lose. It seems that the only thing that existed in the world was Apple and Google, on the one hand the geek boys and on the other hand the fan internet generation kids, let's not talk about Facebook since no matter how much they want to, they are not a technology company, which could carry I've just finished a major job like these three. See how Microsoft has managed to copy and possibly improve. The point here is in how the great advance where Apple and Google arrived with touch screens, tablets and mobiles are practically totally ridiculous with what Microsoft presented with Holo lens. Google already had it coming and that is why it invested any amount of money in google glass which was a failure which was nothing more than an adaptation of android in a lens not something more than embedding the cell phone in said device. On the other hand Apple was engrossed with the large amounts of money that the iPhone made them earn, in such a way that they thought that nothing could be better because they reached the limit of human creativity. Meanwhile, IBM and Microsoft, the old men of the industry continued to invest in cutting-edge technology as the PC industry collapsed. I remember videos from the year 2000 where all these devices were already predicted, none of this is new, not even the tablets, that is not new.

    1.    Luis Padilla said

      Yes, Apple is mortally wounded ... 75 million iPhones sold in three months, the highest amount of profit that any company has achieved in history during a quarter ... Tim Cook resigned now !!!!