Anyone who has used a product from the Fire range for televisions, essentially the Fire Stick, knows that this is a very well manufactured device that performs all its capabilities in a lightweight and user-friendly way. Probably the best "Smart TV" in its price range.
However, Amazon is now also entering the complex Smart TV market with the Fire TV Cube. Let's take a look at both devices and think if the Amazon Fire TV Cube could really be a competition for the Apple TV 4K. by price and features.
Both devices have Dolby Atmos and Dolby Vision compatibility with HDR in their 4K resolution broadcasts. While the Apple TV 4K has the Siri Remote, the clear winner in this regard, Amazon bets on its traditional remote with a button that activates the Alexa voice control functionality.
We remember that Amazon's Fire TV Cube has a Android custom version, while Apple TV 4K has tvOS, designed by the Cupertino company and based on iOS. At the level of operation in both systems we find full access to Netflix, Prime Video, Dinsey + and the rest of the providers (including Apple TV).
It will depend on which system you are most comfortable with, I personally have my home integrated with Alexa, and this should be an important purchasing factor if you are deciding between one or the other, if you have more compatible devices and how you are going to manage them.
It should be noted that the Fire TV Cube has an IR extension cable and an Ethernet adapter, but it lacks an HDMI included in the package, something that I do not quite understand, there will be few users who are confused and cannot release their Fire TV Cube. Now comes the big difference, the price, while the Apple TV 4K is above 180, The Fire TV Cube (with 16 GB of storage) starts from the 119,99 euros on Amazon (link), and it will probably drop in specific offers.
