Jony Ive is back in the position he left two years ago. With Apple Park already in its final phase of construction, the company hit Ive in a higher position than it held, but to move away from Apple product design and basically take over the new Apple building. Apple left two subordinates of Ive responsible for the design of hardware and software, and announced it publicly.
However, when many thought that this was just the prelude to the retirement of Jony Ive, who would supposedly leave the company shortly, the surprise has been that Apple has returned him to his original position, Bloomberg reports. In this way, once again, all the decisions regarding design within the company pass through his hands again, as has happened for more than a decade.
Jony Ive came to Apple in 1996, when Apple was a company destined to disappear, until Steve Jobs arrived shortly after. From the first moment Ive was important in all the company's products, and one of the first to show their designs was the 1998 iMac, the great savior of that company that Steve Jobs had just relaunched to the forefront of the computer industry.
During these two years it cannot be said that Ive has stayed out of Apple's designs, but it has been in the background to dedicate more to his responsibilities in the new campus of the company. In fact, the iPhone X, the company's great new product, is also your responsibility.. In several interviews since its launch, he has made it clear that Apple's new smartphone is only the first step for a new era in the company. Once the Apple Campus is finished, Apple may surprise us with new products in the Mac and iPad range.