Is Jony Ive disassociating himself from Apple product design?

Smart Battery Case

When Apple introduced the iPhone 5C, it also launched special covers for the new and colorful terminal launched in 2013 that did not leave anyone indifferent. These cases had holes in the back that, well, maybe they didn't look too bad, but between these holes you could see part of the text of the "iPhone" that appeared on the back, revealing only what appeared to be "non ». At that time there were many criticisms he received Jony IveBut what if the famous designer wasn't responsible for Apple's latest designs?

At latest episode of The Talk ShowJohn Gruber spoke with Jason Snell, founder of SixColors, about Ive's new role in the company led by Tim Cook and how everything has changed since Steve Jobs' death. The most important thing about this conversation is that Gruber assures that the Apple CDO not as involved in the design of the new hardware of Apple as he was a few years ago, perhaps coinciding with the months / years before he became chief designer of the apple company.

Petition for Jony Ive: Please come back

I have heard that lately he has disengaged or is not as directly involved with product design and that he has focused much more on architecture, referring to the campus and new stores. And that perhaps the other top person who has been working with Ive the most is Angela Arhendts.

From Gruber's words we can understand that Jony Ive has been working at Apple's new headquarters more than anything, so he has not been able to supervise the latest Apple designs like the Smart Battery Case that leads this post, an image to which I have to confess that I was going to add a tortoise asking "Dad?"

Taking into account the great designs that Apple has launched with Jony Ive at the head and others like him Magic Mouse 2 that cannot be charged and used At the same time that they might not be from the company's CDO, all I can say is that I hope that he will soon be back to doing what he was doing. If not, we could soon see an iPhone with a wheel to mark the numbers ...


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  1.   iOS 5 Forever said

    Please don't ever come back !! He and he alone is to blame for the ios 7-10 interface misfortune.
    Let skemorphism return !!! (Or whatever you write ...)