This I have already experienced: limited availability of the iPhone 7 at its launch due to production problems

Limited availability of iPhone 7 plus

Today we bring you one of those news that, as in "trapped in time" or "groundhog day", is repeated every year: the Availability of the iPhone 7 in the first days after its launch will be limited. The information the published this weekend Nikkei and does not mention what would be the reason for this delay in the manufacture of the next smartphones of the apple, but they do say that there would be little quantity of some components.

If we take into account that this news is repeated every year, we can be suspicious and think that it is a marketing strategy: if we are considering buying an iPhone 7 or an iPhone 7 Plus and we read that there will not be for everyone, even if only for the first few days, it is likely that we will finish deciding and hit the "Buy" button or run to a physical Apple Store. Although we cannot rule out that the production problems are real either.

There won't be iPhone 7 for everyone in the early days

We estimate a total of 74 million iPhone 7s manufactured in the second half of 2016, while there were 84 million iPhone 6s in the second half of 2015. Along with price pressure, we expect that most suppliers in the chain of Apple supplies see profits fall from a year earlier for the rest of the year.

As I mentioned above, we cannot rule out that this is a marketing strategy that they use every year. If my memory serves me correctly, I remember problems like the following:

  • The white iPhone 4 or 4S was slow to arrive because it was difficult for the new pigmentation will be fixed.
  • La housing The iPhone 5 was so delicate that the first models had to be made with great care.
  • The iPhone 5s also had production problems, probably because of the touch ID.
  • The iPhone 6 / Plus were the first to grow, so there were also few at the beginning.
  • The iPhone 6s came with 3D Touch screen and they also had to be careful in the first units.

If we trust the reports and believe that the problems are real, the problem this year could be in the new cameras, especially for the two lenses that will be present in the iPhone 7 Plus or for adding OIS in a smaller size. In any case, the supposed production problems will be suffered by the first countries that can buy the next Apple smartphones, something that they will be able to do on September 25.


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