The miners who supply Apple with gold are committed to the environment. Apple uses gold to make its electronic boards, it's no secret. Now, the miners who extract this gold that ends up in the components of our devices, are committed to restoring the land where they work.
Apple is not the only company that has started this initiative. The firm Tiffany & Co. has done the same, with the aim not only of preventing, but also reversing the damage caused to the landscape with the collection of gold.
Paula Pyers, Apple's director of producer responsibility explains:
"There are hundreds of small and large mining operations in Alaska that mine for gold daily in the United States. Miners spread out along rivers and streams, mining gold nuggets and sediments dating back to the Yukon Klondike gold rush that began in the late 1890s.
Meanwhile, 12 salmon routes in the Pacific have been included in the Endangered Species Act (ESA). These paths that salmon use to spawn up rivers from the ocean are often found on gold mining grounds.".
It also indicates that they continue to increase the use of recycled materials, and continue to seek ways to obtain gold in a responsible way. Association with Tiffany, a pioneer in sustainably sourcing gold, as well as Resolve, ensures that Salmon Gold can be an example to follow in obtaining the precious material.
Apple has long wanted everyone to be aware of its effort to take care of the environment. This policy is to be commended, even if it seems like one more way of advertising. This gesture is not something isolated. Apple has an ongoing environmental responsibility program with all of its suppliers.