At the beginning of April we informed you of Drake's intentions to exclusively release his new album, Views, andn exclusive to all Apple Music and iTunes subscribers, a common movement in artists when they want to get some extra from streaming music services, because it is clear that Drake has put his hand to allow this exclusivity, which also has not been bad for him.
As reported by The Wall Street Journal, Drake's new album has sold over a million copies in less than five days. Of that million, more than 600.000 were made during the first 24 hours of launch.
Apple Music users have listened to the new album more than 250 million times worldwide, of which 200 million correspond to the United States alone. This exclusivity system is a good way to quickly get subscribers they are not quite happy with their current music streaming platform. Drake is currently the second most popular artist on the Apple Beats 1 station, where he also has a section where he plays his favorite music.
Tidal already made a similar move with Kanye West's latest album a few weeks ago and despite the fact that the singer made quite a fool of himself in part for his statements, the exclusive release of the album The life of Pablo, It has helped the platform to gain a large number of subscribers.
From Drake's record label, they state that they have been working very hard and that they continue to do so to try to increase the number of sales. trying to prevent copies of the new album from circulating on the internet and that the videos of the new album are only available on YouTube, as it is another source of income for the record label.