The different campaigns launched by the Cupertino-based company under the name Shot on iPhone, show us daily images captured by users of Apple devices on a day-to-day basis, although some, if not almost all, of the photographs that These collections are far from being photographs taken at random by users without any experience. Apple has relaunched a new series of photographs in which color is the focus. In fact, this new series is called Colors and it is filling the billboards of many cities around the world.
According to Apple, this new campaign focuses on displaying bright and vibrant colors that users capture in the day-to-day life of their environment. In the past the company had launched other campaigns of this type, but this is the first that focuses on highlighting the colors that the company's devices are capable of capturing. If you look at the photos that make up this campaign, it seems that they have been over-saturated to offer greater contrast and visibility to these ads.
According to the company, the images have been captured by photographers and users. At the bottom of it we can see the caption Shot on iPhone. Last year the company recognized the work of all the collaborators who have contributed to this type of campaign, sending a book to all those who had been selected with the images that had been part of the different company campaigns.
The bell Colors, will be displayed on billboards From United States, Canada, United Kingdom, Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Switzerland, United Arab Emirates, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, South Korea, China, Malaysia, New Zealand and Thailand.
