Firstly, happy new year 2019 to all readers of Actualidad iPhone. Thanks to you we can continue reporting on all the news from the world of Apple day after day, year after year. However, we would be nobody if we did not have someone to talk about, Apple Lossless Audio CODEC (ALAC),. Bill new Year It has brought 12 new months where the Big Apple can continue to revolutionize the market.
We will analyze, part or part, that 2019 brings us in the Apple environment. Not only at the level of product presentation, but also at the perception and analysis of a change in the economic paradigm. Will it be a good year for those of Cupertino and for those of us who enjoy using their devices?
Products we will see in 2019
Apple follows a very clear structure in all the years, although sometimes they change and dismantle the scheme. We assume that three secure keynotes will take place: one in March, one in June, and one in September. We can also guess what will be presented in each of them, but first we must take into account one aspect for the whole of 2019. In recent months we have seen how reports have been discovered in which Apple was working on four different services : production of original films and series, augmented reality glasses, autonomous driving and editorial service. We have nowhere to place these 4 services in the different keynotes that we "assume" that there will be, so Apple could surprise us with a new presentation or include them as a new element announced in one of them.
If we follow the pattern of previous years, these are the keynotes that would take place in 2019:
- March: Years ago Apple used the month of March to announce the new iPad. As the iPad Pro has been updated a few months ago, we expect the release of the iPad 2019. We do not know if they will continue to market the iPad Mini with the rest of the devices, but if so, we may see a renewal.
- June: WWDC 2019 will take place like every year. One part of the presentation is clear to us: tvOS, macOS, iOS and watchOS, updates to the entire Apple operating system. On the other hand, we may see a new service from those discussed above, perhaps the one that 'hits' the most is the editorial service or the 'Apple Netflix' advertisement.
- September: the month of the iPhone. The successors to the iPhone XR, XS and XS Max will be introduced. In addition to the Apple Watch Series 5. There is no doubt that this keynote is packed with new products, and the software is relegated.
- December: Tim Cook assured that in 2019 they would update the Mac Pro, which was presented 5 years ago and has not had any renewal since then. The month of December would be the ideal one, for the Christmas shopping of the professionals who use this equipment, in addition to coinciding with the fifth year of the presentation of the device.
We cannot forget also the AirPods 2 and the wireless charging base AirPower that will see the light in some of the keynotes that Apple will make in 2019.
Economic paradigm of the big apple
We cannot lie with the data we have. It is a reality that Apple suffered a hit in the stock market this same year when there was a slowdown in iPhone sales losing almost 30% of its value in just 60 days. This amounted to about $ 300.000 billion. But the problem is not the sales of the iPhone, but the paradigm in which we have turned Apple's revenue.
Currently, Apple receives most of its revenue from the iPhone. However, we have seen in every presentation of financial results that the section Services y Other products (Apple Watch, AirPods, etc.) are having a major rise. That is why we cannot measure the Big Apple solely by the iPhone, although in reality there is some reason. Nor can we forget that Apple is undergoing a process of service branching where the company is not competing solely with a service but is competing with large companies that focus solely on a service.
This is the case of Apple Music (run by Apple) and Spotify (which only has this product). It is also a reality that Apple has to focus your work in what they see is going wrong. For example, buying and renting content on iTunes is experiencing a considerable drop, so it would make sense that the big apple was working on its own on-demand content manager to fight against great products like Netflix or Amazon Prime.
Augmented reality will be present in most of the keynotes
We are left with two names: artificial intelligence and augmented reality. Although it seems that the tree it has happened, let's not fool ourselves. Apple will continue to work on a reformulated ARKit that provides developers with tools to improve their apps, exploiting the great technology of the devices. However, there has come a time when to survive in these types of applications you have to innovate a lot, you have to spend some time that it is not known if it will be rewarded.
With regards to artificial intelligence, We cannot not mention Siri, Apple's virtual assistant. It requires incredible development and improvement work, if you don't want to fall short of Alexa or other assistants. The goal of the big apple for this 2019 is to try to reach the level of Google Assistant, although that will require years of work on the part of the engineers.
Siri has a special relevance because it is in large number of devices. Think that the HomePod can only be interacted with through Siri, like the invocation of the assistant in the AirPods. To be able to depend solely on the assistant, this has to be a highly developed service that provides advantages and speed to the average user.