When planning the opening of an Apple Store, the company does a large number of studies to see if a store in a certain location will be profitable or not, especially due to the large investment that they usually make in each new Apple Store that they open, at least in recent years.
The guys from Cupertino have announced that the Apple Store in the Simi Valley shopping center, located in California, about 30 kilometers from downtown Los Angeles, will close its doors permanently this month. It will be next September 15 when the doors of this Apple Store are closed to never reopen.
Apple has published a statement in the section of the Apple website of this store, thanking them for the trust that customers of this store have placed in the company in the last 10 years, and invites them to see the list of Apple Store that the company have near their homes. Everything points to what this store has seen its sales reduced in recent years due to the lack of public influx, something rare in an Apple Store.
Simi Valley shopping center opened its doors with broad expectations for the future, but as has happened in many other countries, shopping malls are seeing how the influx of people is less and less, due in part to the ease with which users can make their purchases over the Internet and at prices that vary. more competitive.
But Apple is not the only large company that will leave this shopping center, since other firms such as Abercrombie & Fitch, Forever 21 and Coach among others have already closed their doors. Some sources claim that plans this shopping center goes through becoming a gigantic outlet, a name that always attracts the attention of the general public.