That Netflix is the King of Kings in terms of streaming audiovisual content is something to which we have little or nothing to object in general terms. The way that Netflix makes a huge amount of content available to us It is commendable and it has certainly changed the industry completely.
Now we are going to do a little more in-depth analysis about how we consume Netflix content, or rather from where. According to the latest studies, 10% of the global use of Netflix is made through the iPhone.
We could say that the information we are telling today hardly surprises anyone. The surprising thing here is that Netflix has chosen to share this usage data, one of the rare occasions when the company decides to offer this type of data to everyone. The analysis has been staged by the ReCode team who have done a phenomenal job. We start with the first interesting fact, and that is that 40% of registrations are made through a PC / Mac, something that does not end up surprising us too much. Perhaps if it is interesting that 25% register through television and 30% through mobile phones.
The funny thing about it all is that TV is the great King of Netflix. TIt is logical, with the passage of time 70% of registered users have just used the platform on television in any of its forms, while mobile phones are leveraged by 10%. What is surprising and disappointing at the same time is that only 5% of users choose to register and watch Netflix through a format as interesting as the tablet, or the iPad usually. It is clear that comfort prevails in these cases and there is nothing like a good bowl of popcorn, your favorite soda and from the sofa have a bit of "Netflix & Chill".
It is clear that viewing series / Movies in 5,5 ″ (4,7 ″ -5,8 ″) is a waste. Unless you have no choice, people as little as possible will try to see it on iPad (Preferably 9,7-10,5 ″), TV or Mac where everything will look much better.