Apple gives us language lessons to pronounce their products

Phil Schiller

Not only in Spain it seems that we have certain problems to differentiate North American products by name, from Nike to iPhone it can become a veritable endless of tongue twisters, my favorite was always Mc Flurry (Mc Donald's ice cream), it is difficult to find to two people who pronounce it in the same way. Although this time we will focus on another assumption, that of plurals, and that is Phil Schiller, Apple's Vice President of Marketing, dislikes that users and the media pluralize Apple devicesThat is, let's forget about iPhones, to move on to iPhone.

Certainly I am one of those who has found myself at the crossroads, when I began to publish on this website, and on other Apple-themed ones, I found that many headlines focused on Apple devices in the plural, and there was never consensus among the editors, There are those who talk about "iPhones", those who talk about "iPhone", or like me, I use one or the other depending on the day I have had at work. So that, the controversy is servedDespite the fact that Phil Schiller was trying to justify and end it, what he has done has been to enliven it.

On his Twitter, Apple's VP of Marketing has indicated that we should not pluralize Apple devices, that is, we should say «I have several MacBook«, And forget the "I have several MacBooks". Honestly, it seems good to me that this man wants to define the uses of his language, but he should not forget that he sells all over the world, and that perhaps the grammatical rules of certain countries prevent not pluralizing a noun. In our case, we will continue to use the one we like the most, and I recommend that you, dear readers, continue to do the same. Because the purpose of a language is to communicate, not to interfere with communications.


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  1.   Ḿảṝiō Rōċą said

    I am going to comment the same as in another forum ... in Spanish it conforms to the rule of plurals of marks .. adding the so la es .. depending on the case.
    The article is copied from English and does not take into account the Spanish regulations