In recent months, we are seeing how the guys from Cupertino have stepped on the accelerator so that their streaming video service reaches the market as soon as possible, as long as the date announced by The Wall Street Journal, March 2019, is in which Apple announce its new service to all Apple users.
According to CNBC, Apple is negotiating the purchase of the rights to the Nevelot series (or Bastards a dramatic and violent series that would star the actor Richard Gere, who is precisely married to a Spanish woman. The series would be written and directed by the creator of Homeland, Howard Gordon, and Law and Order: Special Victims Unit Warren Leigh.
According to this medium, Apple is fighting for the rights with Showtime, FX, and Amazon. Both Gordon and Leight would adapt the series to the American market and probably change the title. It is especially striking that Apple wants to offer content of this type within its platform, since according to The Wall Street Journal announcement, Apple wants to produce original content that does not contain sex, violence, heartbreaking stories or profanity to try not to tarnish its image branded. In addition, according to this medium, all the content that it produces must be suitable to be shown in the Apple Store.
Apple is looking for "different" content as long as is relevant and not free. In addition, according to the latest reports, Apple is experimenting with interactive content as a long-term vision. One of the most anticipated series that Apple is producing and that stars Reese Witherspoon and Jennifer Aniston already has a name: Top of the Morning, a series that shows us the humorous operation of a news channel that is broadcast on the mornings.